Do you want to play fantasy baseball? One of the best ways to do so these days is to do it online with your friends!
The importance of establishing motives has been well documented, as motives have been found to influence consumer behavior from a spectator sport perspective (Kim & Trail, 2010; Trail et al., 2003) and more notably within the realm of fantasy sport participation (Drayer et al., 2010; Dwyer et al., 2011). Drayer et al. (2010) developed a framework through the application and extension of Fazio, Powell, and Herr’s (1983) attitude-behavior relationship. The authors found fantasy football participation activated additional attitudes and perceptions with regard to the National Football League (NFL) product that, combined with traditional sport fandom, resulted in enhanced mediated consumption of the NFL. Dwyer et al. (2011) developed a market segmentation of fantasy sport participants based on motives. Within each segment of fantasy motives various aspects of fantasy sport consumption differed, which included consumption through mediated platforms such as television, internet, and mobile phones. These findings suggest consumption patterns differ based on motives for participation.
Additional fantasy consumption research identified increases in attendance for fantasy participants (Nesbit & King, 2010b) and different levels of consumption based on varying levels of interest in an individual’s favorite team and/or fantasy team (Dwyer & Drayer, 2010). Additionally, Dwyer (2011 a) found fantasy football participants were not only attracted to their fantasy football players, but were also aware of their opponent’s players, and as a result, intentionally watched and followed the live games of both sets of players in addition to their favorite team and its rivals. In an attempt to explore the team loyalty effects of fantasy football participation, Dwyer (2011b) discovered that although fantasy football appears to be a complementary activity to traditional (favorite team) random, it may result in an incongruent disconnect between a participant’s highly-developed attitudinal team loyalty and his/her viewership behavior of that team. Although the literature focused on attitudes and behaviors of fantasy sport participants is growing, the relationship between identification and traditional and mediated sport consumption for fantasy participants is limited (Karg & McDonald, 2011).
Shapiro, Stephen L., Joris Drayer, and Brendan Dwyer. “Exploring fantasy baseball consumer behavior: examining the relationship between identification, fantasy participation, and consumption.” Journal of Sport Behavior 37.1 (2014): 77+.
If you want to play online, however, we definitely suggest that you install the proper security on your computer first. If you’re using the internet in any fashion, you should definitely make sure it’s protected from viruses and spyware. This blog will help you to figure out what software is best. We like Spyhunter 4, but many people prefer to use other programs. It’s all basically up to you.